PRODUCED BY BRAND NEW SCHOOL
Creative Director at Brand New School:Chloë Greene
Designer and Animator Intern at Brand New School: Vlada Fedchenko
For this project, I was tasked with conducting creative and brand research, style exploration, kinetic typography, organization of art files, and a deck for a client. My focus was on developing kinetic typography for Dolby's social media posts. The animation aims to bring the words to life by capturing the essence of their meanings through movement. The animations were divided into two categories: a minimal approach with a focus on Dolby's technical side, and an experimental one that emphasized the creative and emotional elements of the Dolby Atmos experience.
Kinetic Typography exploration
EARLY STAGE STYLE EXPLORATION