THE MACHINE
told by Bert Kreischer

Absurd illustrations with messy typography, telling a story in 3 colors.

The tone of voice: Funny, though, Russian.

Creative direction:
to create something similar to absurd art, and show some toughness and danger in the story, the illustration will be black
white, red, and orange in sketchy style.

Typography - I want to mix Russian and English types (cutouts, illustrative,
constructivist, and Russian traditional. In order to create some absurd
styles and mix types with illustrations. The type will be reactive to emotions.

Creative approach - It will be 2D typographical and illustrative pieces.

Visual Development

mood board.png
type.png
type.png
type.png
type.png
type.png
type.png

Start at 2:54 min