Z U M B A

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Zumba is an exercise fitness program created by Colombian dancer and choreographer Alberto "Beto" Pérez during the 1990s. Now Zumba is world wide known for its positive and energetic experience. It combines fitness exercise with Latino dance movement. It is fitness which always bring positivity into peoples life's.

This Project was made for Zumba Ukraine Instagram media in 2020, to invite more people to virtual dance experience.

 

Concept 

After brain storm and quarantine experience, I thought of starting with boredom because people need some positive events in their life. Working at home gives a need for fitness experience for body health. Zumba always been associated with energy and Zumba is great way to let energy out and gain positivity. Other aspect of Zumba it is that it is a cardio work out that helps loosing weight in fun experience. For colors I used bright and saturated colors to underline the energy and positivity. I used one of the well know songs that is used in Zumba work out and took the movement for the character from actual Zumba Zin dance.

Mood Board